Design that
revises.

One brief. Iterative output. Craft builds the first pass and keeps revising based on your feedback — until it matches what you had in your head.

You describe a button, a page, a pattern
Craft builds first pass, ready to review
You critique clearer spacing, warmer tone
It's ready export to Figma, code, specs
The problem

Every design tool generates once.
Craft revises until it's right.

Other AI design tools
You brief. They generate once. If it's off, you're stuck manually editing the output or starting over. One shot, no conversation.
Craft
You brief. Craft builds. You critique. Craft revises. It keeps going until you say it's done — then exports to Figma, code, or design specs.
What you get

Component specs on demand

Ask for a nav, a card, a checkout flow. Get a full design spec: layout, spacing, typography, states, color usage. Revised until it matches your product's voice.

Conversational refinement

Tell Craft what to change. "Make the buttons feel higher priority." "Use warmer colors for the hero." It understands context and revises accordingly.

Multi-format export

Figma, code (HTML/CSS, React), design tokens, Storybook specs. One workflow, all the formats your team needs.

Design that's actually usable

Not a mockup, not a vague concept — production-ready output with accurate spacing, legible hierarchy, and coherent color decisions.

The Craft principle

The first draft is never the point.

Every designer knows this. The brief is the start, not the end. The work becomes right through iteration — through feedback, adjustment, and refinement. Craft is built around that reality. It generates the first pass so you don't have to start from nothing, then keeps going until the output matches what you envisioned.

If your current design tool gives you one shot and leaves the rest to you, it's not an AI designer. It's a generator.

Design iteration.
Solved.

Craft is for designers and solo founders who are tired of one-shot tools that look impressive and underdeliver. Describe what you want, see it take shape, make it better. That's the whole thing.